The core issue with TSB right now is the high cost of creating experiences. In reality, for most landowners, it’s not practical to spend several months creating an experience, and they generally have no desire to do so. Therefore, I would rather say that TSB is not UGC (User-Generated Content), but EGC (Enterprise-Generated Content).
For 95% of users, being able to create an experience within an hour should be an acceptable solution, and their requirements are not necessarily to create an outstanding new game. They often just want to have their own metaverse, such as a slightly customized home (including a villa, some scenery, some animals, and some custom mechanisms).
To achieve this approach, there is actually a very simple method: the experiences created by users can generate one or more NFTs for distribution. Users who obtain these NFTs can then modify the original base (for example, a standard version of a villa + scenery experience) by changing the color of the villa, adding some animals, or modifying some buildings. As for what to do with the original NFT, whether to destroy it or if new constructions can generate new NFTs, these are considerations but not the core issues.
By doing so, experiences can be distributed and circulated. A standard villa experience could be distributed in 100 copies, each priced at 100 SAND. Buyers can quickly customize their homes within an hour. If they have more time, they can further decorate; if not, they can even publish without modifications.
On the one hand, the standard villa experience needs to be as attractive as possible and also driven by revenue incentives. Users can also create a customized experience based on the standard villa experience in a short amount of time. This significantly lowers the barrier to entry for creating experiences, truly achieving UGC. Imagine if all the lands on TSB now had experiences, wouldn’t you have the urge to enter each land and see what others’ homes look like? If everyone has this urge, traffic will increase significantly. Thus, TSB can leverage this traffic for advertising and generate revenue, which can then reward good experiences, creations, and users.