1. Executive Summary
We’re building PLAY3, the infrastructure that allows developers, brands, and creators to integrate IP-rich characters, stories into persistent, intelligent agents that can interact, quest, move, guide, and evolve with users, creating AI-powered entertainment for the next generation.
Our platform enables seamless deployment of AI ambassadors that automate personalized content, optimize engagement strategies, and scale brand outreach across digital platforms. This creates a unified ecosystem connecting brands, users, and developers through tokenized AI agents that drive measurable engagement and retention far exceeding industry standards.
‘Sandbox Gateway’ is an integration that creates a seamless bridge between PLAY3’s Questing Platform for Roblox’s ecosystem (with over 380,000+ users since launching 6 months ago) and The Sandbox metaverse. This strategic partnership will establish a two-way connection that enables Roblox users to earn Sandbox-related rewards through familiar gameplay while introducing them to Web3 concepts and digital ownership in an accessible, gradual manner.
The project addresses one of the most significant challenges facing Web3 adoption: the complexity of onboarding mainstream gamers into blockchain ecosystems. By leveraging Play3/Playside’s established quest-reward infrastructure and significant growing Roblox user base, Sandbox Gateway will create a frictionless pathway for Roblox players to discover, engage with, and ultimately participate in The Sandbox’s Web3 ecosystem.
What makes this integration unique is its approach to cross-platform interoperability that respects both ecosystems while creating mutual value. Rather than attempting to replace one platform with another, this integration celebrates the strengths of both environments:
For Roblox users: Access to new rewards, digital ownership concepts, and new types of assets without leaving their familiar gaming environment
For The Sandbox: A user acquisition channel targeting a core demographic, expanded brand partnership opportunities, and increased utility for SAND tokens and assets.
The primary benefits for The Sandbox ecosystem include:
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Significant user acquisition potential with access to 380,000+ (and growing) Play3/Playside users and the broader Roblox community (200M+ monthly active users)
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Enhanced brand partnership value proposition by enabling cross-platform marketing campaigns.
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Next-generation user cultivation by tapping into Roblox through gamified experiences
Through this integration, we aim to onboard 50,000+ new users to The Sandbox ecosystem within the first year, and establish a sustainable model for bridging Web2 and Web3 gaming that can be expanded to other platforms in the future.
2. Problem Statement
The current gaming landscape is fragmented between Web2 and Web3 platforms, with limited interoperability between ecosystems. Players in platforms like Roblox have no pathway to discover and engage with The Sandbox without completely switching environments. Similarly, The Sandbox assets and experiences remain isolated from mainstream gaming platforms where hundreds of millions of potential users already spend their time.
This siloed approach limits cross-pollination between communities and restricts the potential growth of both ecosystems. It also prevents The Sandbox from leveraging existing Web2 gaming platforms as acquisition channels for new users.
If these problems remain unaddressed:
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Limited Growth: The Sandbox’s growth will continue to be constrained by the available pool of web3 users.
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Missed Demographic Opportunity: Younger gamers, who represent the future of gaming and are most active on platforms like Roblox and Fortnite, will remain largely disconnected from The Sandbox ecosystem.
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Competitive Disadvantage: As other Web3 gaming platforms develop more accessible onboarding pathways, The Sandbox risks losing potential market share and community growth.
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Reduced SAND Utility: Without expanding to new user bases, the utility and adoption of SAND tokens will be limited to the existing ecosystem.
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Brand Partnership Limitations: The value proposition for brands to participate in The Sandbox will be constrained by the platform’s reach and user base.
Our integration into PLAYSIDE/PLAY3 directly addresses these problems by creating a bridge between one of the largest Web2 gaming platforms (Roblox) and The Sandbox ecosystem, establishing a gradual, gamified onboarding pathway that makes Web3 concepts accessible to mainstream gamers through familiar interfaces and experiences.
3. Proposed Solution
Explain in detail how the problem will be solved, demonstrating clarity in the technical, conceptual, and operational approach.
Suggested questions to answer:
- What exactly is the solution (system, tool, mechanic, integration)?
- What technologies will be used? (e.g., smart contracts, tokens, wallets, badges, staking, etc.)
- How does it connect with The Sandbox tools? (Game Maker, VoxEdit, quests, assets)
- What is the user experience like (for both Web2 and Web3 users)?
- Why is this the right solution for the problem?
Sandbox Gateway is a comprehensive integration system that creates a seamless bridge between the Roblox ecosystem (via Play3/Playside’s platform) and The Sandbox metaverse. This solution is designed to address the Web3 adoption gap by leveraging Play3/Playside’s established quest-reward infrastructure and growing user base to create an accessible onboarding pathway for mainstream gamers into The Sandbox’s ecosystem.
Core Components:
- Cross-Platform Identity System
The foundation of Sandbox Gateway is a secure identity linking system that connects Roblox accounts with Sandbox wallets. This system will:
• Allow users to link their existing Roblox identity to a Sandbox wallet through a simple, user-friendly interface
• Provide age-appropriate wallet solutions, including custodial options for younger users
• Create a unified profile system that maintains consistent identity across both platforms
• Implement OAuth-based authentication to ensure security and privacy
• Enable single sign-on capabilities for seamless cross-platform experiences
This identity bridge solves the critical first step in Web3 onboarding by removing the need for users to independently set up wallets, manage private keys, or navigate complex cryptocurrency concepts before experiencing the benefits of The Sandbox ecosystem.
- Quest-to-Earn Engine
Building on Play3/Playside’s existing quest infrastructure, the Quest-to-Earn Engine will enable Roblox users to earn SAND tokens and Sandbox assets by completing engaging quests within the Roblox environment. This system will:
• Integrate Sandbox-themed quests into the Play3/Playside platform
• Create a tiered reward structure that scales with quest complexity
• Develop special event quests tied to Sandbox seasons and events
• Implement achievement tracking that spans both ecosystems
- Brand Campaign Bridge
The Brand Campaign Bridge will enable brands to create marketing initiatives that span both ecosystems, enhancing The Sandbox’s value proposition for partners while creating engaging branded experiences for users. This system will:
• Develop unified campaign management tools for cross-platform initiatives
• Create cross-platform analytics and engagement metrics
• Design templated brand experiences that can be deployed across both ecosystems
• Implement reward mechanisms for brand engagement that span platforms
• Establish co-marketing opportunities that leverage both user bases
This component addresses the ecosystem siloing problem by creating economic and marketing flows between platforms, benefiting brands, users, and both gaming ecosystems simultaneously.
User Experience Flow
The Sandbox Gateway user experience is designed to be intuitive, gradual, and rewarding:
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Discovery: Roblox users discover Sandbox Gateway through Play3/Playside’s platform, attracted by the opportunity to earn new types of rewards and experiences.
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Connection: Users connect their Roblox account to a Sandbox wallet through a simple interface that handles technical complexity behind the scenes.
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Engagement: Users complete Sandbox-themed quests learning about the ecosystem gameplay.
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Rewards: Users earn Roblox Rewards and/or SAND tokens and Sandbox assets for completing quests.
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Cross-Platform Experience: As users become more familiar, they begin to engage directly with The Sandbox platform, using their linked identity and earned assets.
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Full Adoption: Eventually, users become active participants in both ecosystems, moving seamlessly between platforms.
Technologies Used
Sandbox Gateway will leverage several key technologies to create a seamless integration between ecosystems:
• Smart Contracts: ERC-20 (SAND) and ERC-1155 (assets) standards for token and asset management
• Wallet Connect: For secure wallet linking and authentication
• OAuth 2.0: For secure identity verification and platform authorization
• API Integrations: Between Play3/Playside and The Sandbox platforms
• Custodial Wallet Solutions: For age-appropriate access to digital assets
Connection with The Sandbox Tools
Sandbox Gateway will integrate with several key Sandbox tools and systems:
• SAND Token Economy: Creating new utility and distribution channels for SAND
• Asset Marketplace: Enabling Roblox users to acquire and utilize Sandbox assets
• Avatar System: Representing Sandbox avatars within the Roblox environment
• Event System: Synchronizing special events across both platforms
• Brand Partnership Framework: Extending brand campaigns across ecosystems
Web2 and Web3 User Experience
Sandbox Gateway is designed to provide value to both Web2 and Web3 users:
For Web2 Users (Roblox Players):
• Access to new types of rewards and new metaverse exploration (SAND tokens and Sandbox assets)
• Introduction to digital ownership concepts without technical complexity
• Enhanced customization options through Sandbox assets
• Participation in special events and brand campaigns
For Web3 Users (Sandbox Participants):
• Extended utility for their SAND tokens and assets
• Broader audience for creator content
• New environments to showcase digital ownership
• Enhanced brand partnership opportunities
• Ability to engage new audience from Web2 platforms
Why This is the Right Solution
Sandbox Gateway is the optimal solution for addressing the Web3 adoption gap for several reasons:
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Leverages Existing Infrastructure: Rather than building a new platform from scratch, this solution connects two established ecosystems with proven user bases and technical infrastructure.
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Gradual Adoption Pathway: By creating a step-by-step journey from Web2 to Web3, this solution addresses a seamless onboarding processes.
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Mutual Benefit Model: The integration creates clear value for both ecosystems, ensuring sustainable engagement and growth.
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Scalable Framework: Once established, this integration model can be extended to other Web2 gaming platforms, creating a blueprint for broader Web3 adoption.
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Addresses Root Causes: Rather than treating symptoms of low adoption, this solution addresses the fundamental barriers of technical complexity, value perception, and ecosystem siloing.
By creating this bridge between Roblox and The Sandbox, we can transform the Web3 adoption challenge from a technical barrier into an engaging, gamified journey that brings hundreds of thousands of new users into The Sandbox ecosystem while creating value for all stakeholders involved.
4. Team
Play3/Playside brings together a multidisciplinary team with extensive experience in gaming rewards, Roblox development, and user engagement systems. Our team has successfully built and scaled a rewards platform that currently serves 380,000 Roblox users, demonstrating our ability to execute complex gaming integrations and maintain engaging user experiences.
Leadership Team
Wilson, Co-Founder, is a serial entrepreneur with multiple exits and a track record of building capital-efficient ventures across consumer, entertainment, and tech. He built and sold a national academic service by 19, scaled and sold an experiential dessert franchise with 7 global locations, drove $50M in revenue with capital efficient ops through experiential events that serve over 1M attendees annually, sold out the littles NFT in 3 minutes and generated over $45M in trading volume to date and pivoting the project into a transmedia brand in partnership with Times Studio and Nelvana Entertainment and expanded into consumer merchandise with American Eagle, Casetify and billboard campaigns in Times Square. He’s advised public companies, closed deals with corporate giants like Loblaws, T&T, Samsung, and Canon, and created content seen by over 250K followers across food and Web3 audiences. As a graduate from UBC, Wilson has repeatedly demonstrated an ability to turn zero into traction.
Cass, Co-Founder, is a proven operator with rare executional range from scaling a startup from 50 to 1000 employees globally within two years at Kit and Ace, rebuilt org structures during downturns, to leading global new market entries across APAC and Europe at Lululemon. As part of the executive team at a major animation studio behind global franchises like Rick and Morty and Ice Age, Cass led a top-to-bottom organizational rebuild, scaling high-performing teams, and aligning culture with execution across a 500+ person studio at the forefront of creative production. As co-founder of the littles, Cass launched a premium DTC product generating over $200K in sales within 72 hours, owning end-to-end execution across product development, ecomm, and community-driven marketing. Cass later co-founded REDACTED Studios, landing Fortune 500 clients like Samsung and Diesel while running campaigns with lean teams and outsized impact. Cass graduated from UBC and brings operational precision and startup speed.
Vchan, Product Director, Web3-native product leader and Roblox SME bridging business strategy with technical execution. Deep expertise in web3 utility, tokenized communities, and cross-platform integrations. Has translated Fortune 500 needs into scalable Web3 products, working directly with Samsung (170K+ member community) and Canon. Spearheaded community growth strategies that boosted engagement by 7x+ for flagship clients while maintaining 99% on-time delivery for technical roadmaps.
Technical and Creative Teams
Full-Time Engineer: Specializes in application build and integration, with extensive experience in cross-platform development and blockchain integration.
Full-Time Developer: Focuses specifically on Roblox integration and platform, ensuring seamless connection between the PLAY3 application and gaming environments.
AI Developer: Expert in building AI automation agents into applications, with specialized knowledge in educational AI systems and agent-based learning.
Creative Director: Brings visuals to life based on target audience needs. Manages designers and UGC artists while ensuring brand alignment and consistent creative direction across all platforms and educational content.
Marketing Manager: Works directly with Roblox content creators, manages partnerships, and designs quests that drive engagement and key outcomes. Has demonstrated ability to convert web2 users to blockchain platforms.
UGC Artists: Specialized team that creates UGC rewards specifically for audience engagement, designing assets that enhance the educational experience while providing tangible value to users.
Play3/Playside is uniquely positioned to execute the Sandbox Gateway integration for several reasons:
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Established User Base: We already have 380,000 Roblox users engaged with our platform since launching 6 months ago, providing an immediate audience for the integration.
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Existing Infrastructure: Our quest and reward systems are already built and scaled, allowing us to focus on extending functionality rather than building from scratch.
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Complementary Expertise: Our team combines Roblox platform expertise with Web3 integration experience, bridging the gap between these ecosystems.
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User-Centric Approach: Our experience designing for younger gamers ensures we can make Web3 concepts accessible to Roblox’s demographic.
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Proven Execution: We have demonstrated our ability to build and scale businesses and systems that engage hundreds of thousands of users.
Our team is excited about the potential of this integration and committed to creating a seamless bridge between the Roblox and Sandbox ecosystems that benefits all stakeholders involved.
5. Technical Details
Describe how the integration will function from a technical and operational perspective.
Suggested questions to answer:
- What type of integration is planned? (e.g., NFT minting, on-chain quests, staking, rewards)
- What standards or protocols will be used? (ERC-20, ERC-721, ERC-1155, Soulbound, etc.)
- Will you use custom contracts or external tools? (e.g., Thirdweb, WalletConnect, oracles)
- What infrastructure will be needed? (backend, APIs, storage, nodes)
- How does this interact with in-game experiences inside The Sandbox?
Integration Architecture
We will implement a secure, scalable architecture that bridges the Roblox ecosystem with The Sandbox metaverse while respecting the technical constraints and requirements of both platforms. The integration consists of five interconnected technical components:
1. Identity Bridge System
Type of Integration: Account linking and authentication system
Standards and Protocols:
•OAuth 2.0 for secure authorization
•JWT (JSON Web Tokens) for secure identity verification
•WalletConnect for Web3 wallet integration
•Custom API endpoints for cross-platform identity management
Technical Implementation: The Identity Bridge will utilize a middleware layer that sits between the Play3/Playside platform and The Sandbox ecosystem. This middleware will:
•Maintain a secure mapping between Roblox IDs and Sandbox wallet addresses
•Use OAuth flows to securely authenticate users across platforms without exposing sensitive credentials
•Generate and validate JWTs for maintaining authenticated sessions
•Implement rate limiting and security measures to prevent abuse
2. Quest and Reward Distribution System
Type of Integration: Cross-platform achievement tracking and token distribution
Standards and Protocols:
•ERC-20 for SAND token transactions
•Custom API endpoints for quest completion verification
•Webhook system for real-time event notification
Technical Implementation: The Quest and Reward Distribution System will extend Play3/Playside’s existing quest infrastructure to include Sandbox-related activities and rewards:
•A quest definition framework that allows for Sandbox-themed challenges within Roblox
•A verification system that confirms quest completion through secure API calls
•A reward distribution mechanism that allocates SAND tokens or Sandbox assets upon verification
•A batching system for efficient blockchain transactions to minimize gas costs
•A transaction monitoring system to ensure reward delivery and handle exceptions
Infrastructure Requirements
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API Gateway: To manage and secure all cross-platform API calls
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Authentication Server: To handle identity verification and session management
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Database Cluster: For storing user data, quest information, and analytics
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Caching Layer: For optimizing performance and reducing API calls
In-Game Experience Integration
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Cross-Platform Quests: Creating quest chains that span both ecosystems
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Shared Achievement System: Recognizing accomplishments across platforms
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Event Synchronization: Coordinating special events that occur simultaneously in both environments
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Brand Experience Continuity: Ensuring consistent brand experiences across platforms
6. Budget & Work Plan
- Sandbox Integration - $15,000 USD
- API integration with Sandbox systems
- Identity Bridge
- Wallet integration, security auditing, and testing
- Playside Development - $15,000 USD
- Quest system design and Integration
- Assets and Rewards Integrations
- Design / UX / QA - $5,000 USD
- User interface design, user experience optimization
- Marketing & Education - $15,000 USD
- User acquisition campaigns, KOL Partnerships
- Operational Support - $5,000 USD
- Project management, community support, ongoing maintenance during initial phase
Key Deliverables:
Phase 1: Foundation (By Month 1)
• Technical specification and architecture documentation
• Identity Bridge MVP development and testing
• Initial API integration between Play3/Playside and Sandbox systems
• Security infrastructure implementation
Success Criteria: Functional prototype allowing test accounts to link Roblox and Sandbox identities
Budget Release: 30%
Phase 2: Core Features (By Month 2)
Key Deliverables:
• Quest-to-Earn system implementation
• Quest Design and Rewards Integrations
• Beta testing environment setup
Success Criteria: Closed beta with 50 users completing quests and earning rewards
Budget Release: 40%
Phase 3: Launch (By Month 3)
Key Deliverables:
• Full platform integration
•Brand campaign tools development
• Campaign Launch with Rewards Activation and KOL Partnerships
• Public beta launch
Success Criteria: Public release with 5000+ active users and functioning reward distribution
Budget Release: 30%
7. DAO Alignment & Impact Measurement
These are examples of how your proposal may align with the DAO’s core values and objectives.
Suggested questions to answer:
- How does this contribute to decentralization and community empowerment?
- Does it improve the player or creator experience in a measurable way?
- Does it promote interoperability, accessibility, or innovation within the ecosystem?
- How will the impact be tracked? (e.g., number of users, smart contract usage, assets created, quests completed, NFTs minted)
- What KPIs will be used to evaluate success?
The Play3 integration has been designed to directly support and advance The Sandbox DAO’s core values and strategic objectives for 2025, creating measurable impact across multiple dimensions of the ecosystem.
1. Community Empowerment
Sandbox Gateway empowers The Sandbox community by:
•Creating New Earning Opportunities: Enabling SAND rewards and assets earning through familiar gameplay activities, making participation in the ecosystem more accessible to a broader audience.
•Expanding Creator Reach: Providing creators with a larger audience for their assets and experiences, increasing the potential return on their creative investments.
•Facilitating Community Growth: Introducing hundreds of thousands of new users to The Sandbox ecosystem, creating a larger, more diverse community with fresh perspectives and contributions.
•Enabling Progressive Participation: Creating a gradual pathway to full DAO participation, allowing new users to learn about governance and community involvement at their own pace. We can designs and quests that focus on these aspects.
2. Ecosystem Growth and Sustainability
Sandbox Gateway contributes to ecosystem growth and sustainability by:
• Expanding User Base: Creating a direct pathway to access 90M DAU through Roblox to discover and engage with The Sandbox ecosystem.
• Diversifying Revenue Streams: Establishing new monetization opportunities through cross-platform brand partnerships.
• Creating Strategic Partnerships: Building bridges between The Sandbox and one of the largest gaming platforms in the world, setting a precedent for future integrations.
• Developing Sustainable Models: Implementing revenue-generating mechanisms that ensure long-term sustainability beyond the initial funding period.
• Cultivating Future Users: Introducing growing digitally native generation to The Sandbox ecosystem, creating a pipeline of potential core users who will grow with the platform.
4. Innovation and Accessibility
• Pioneering Cross-Ecosystem Integration: Creating one of the first comprehensive bridges between a major Web2 gaming platform and a Web3 metaverse.
• Reimagining Onboarding: Developing a new approach to Web3 onboarding that focuses on gradual, value-driven adoption rather than technical complexity.
• Making Web3 Accessible: Removing technical barriers that currently prevent mainstream gamers from experiencing the benefits of blockchain gaming.
• Creating Inclusive Experiences: Designing age-appropriate interfaces and experiences that make Web3 concepts accessible to users of all ages and technical backgrounds.
Impact Measurement Framework
To ensure accountability and demonstrate the value created by the Sandbox Gateway integration, we have developed a comprehensive impact measurement framework with specific KPIs across multiple dimensions:
1. User Acquisition and Engagement
| Key Performance Indicator | Target | Measurement Method |
|---|---|---|
| Linked Accounts | 50,000+ in Year 1 | Direct measurement through identity bridge system |
| Monthly Active Users | 20,000+ by Month 12 | Users completing at least one cross-platform action per month |
| Quest Completion Rate | 10%+ | Percentage of users who complete Sandbox-related quests |
2. Community and Ecosystem Impact
| Key Performance Indicator | Target | Measurement Method |
|---|---|---|
| New Sandbox Accounts | 30,000+ in Year 1 | Users who create full Sandbox accounts after initial linking |
| Brand Partnership Growth | 2+ new partnerships | New brand relationships established through the integration |
| Community Sentiment | 80%+ positive | Sentiment analysis of user feedback and social media |
| DAO Participation | 2%+ of new users | Percentage of new users who participate in DAO activities |
Long-Term Vision and Scalability
While the initial implementation focuses on creating a bridge between Play3 Roblox platform and The Sandbox, PLAY3 has a long-term vision extends beyond this specific integration:
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Expansion to Additional Platforms: Our vision is to expand to other social platforms (MineCraft, Zepeto etc) so there will be opportunity to have access to further and wider audience as we expand.
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Enhanced Interoperability: Future iterations can expand the types of assets and experiences that can move between ecosystems.
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Brand IP Integrations: Our platform will enables IP and Brands to plug their IP into experiences unlocking access to over 3.4 billion gamers.
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Deeper Integration: As the integration matures, more sophisticated cross-platform experiences and economic flows can be implemented bringing value and integrations to each of Sandbox’s games, UGCs and rewards.
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Industry Standard Development: Establishing technical standards and best practices for Web2-Web3 gaming integrations that can benefit the broader ecosystem.
8. Attachments
Roblox Questing Platform: https://www.playside.gg/
Demo Video:
How did you hear about the Sandbox DAO Grants Program?
Questbook