1. Project Overview
Tu Primer Paso en Cripto (“Your First Step in Crypto”) is the largest free Spanish-language crypto onboarding course to date. Designed to help thousands of people across Latin America take their very first step into Web3, it’s 100% asynchronous, accessible, and beginner-friendly.
The course includes 30+ video lessons taught by 22 respected industry voices, covering essential topics like wallets, stablecoins, security, payments, NFTs, gaming, and the metaverse.
Our mission is to break down the barriers to entry for new crypto users — not just technically, but linguistically and culturally — by delivering top-tier content that is clear, trustworthy, and culturally relevant.
With support from SandboxDAO as a strategic sponsor, we’ll be able to scale distribution and position the DAO as a champion of crypto education and onboarding in one of the world’s fastest-growing Web3 regions.
2. Problem Identification
Crypto adoption in Latin America is accelerating, but the vast majority of new users still lack access to high-quality educational resources in their native language. Most content is either too technical, too fragmented, or only available in English.
This creates a major onboarding gap — and an enormous missed opportunity for Web3 projects looking to connect with Spanish-speaking audiences.
The Sandbox ecosystem has an opportunity to grow by reaching a massive, underrepresented audience: millions of Spanish-speaking users in Latin America who are eager to explore Web3 but lack trusted, accessible entry points.
This project fills that gap — positioning SandboxDAO as a trusted, early presence in the educational journeys of thousands of future builders, creators, and players across Latin America.
3. Solution Approach
Our solution is a free, high-retention onboarding experience designed specifically for beginners — people who are curious about crypto but don’t know where to start. That includes everyday users who keep hearing about crypto and want to finally understand it, students and self-taught learners exploring Web3, professionals trying to stay up to date with tech trends, and curious minds eager to grasp the basics.
The course is:
- Fully asynchronous and self-paced.
- Delivered entirely in Spanish.
- Hosted on a custom, login-based platform.
- Structured into 7 modules with 30+ dynamic video lessons led by 22 top educators from across the Web3 ecosystem.
As a sponsor, SandboxDAO will receive:
- Logo placement in every single class.
- Verbal mention in both the opening and closing sessions of the course.
- Prominent logo placement on the course homepage.
- Logo included in the thank-you screen of each class.
- Logo featured in the sponsors section and media kit.
- Individual mention in the launch thank-you tweet.
- Mention in the post-launch newsletter.
This ensures SandboxDAO will be present at every touchpoint — from the learner’s very first class to their final module — and associated with a movement to onboard the next wave of users into Web3, starting with Latin America.
4. Impact Measurement
We will track success through the following key metrics:
Quantitative KPIs:
- Number of registered learners on the platform.
- Course engagement based on module progression.
- Percentage of learners completing at least 3 modules.
- Reach of the launch announcement and sponsor thank-you post on social media.
Qualitative KPIs:
- Learner feedback on content clarity, usefulness, and trust.
- Testimonials describing how the course enabled action or learning.
- SandboxDAO brand association among first-time crypto users.
We will deliver a custom impact report in November 2025 with anonymized metrics, learner insights, and examples of sponsor visibility across the platform and distribution channels.
5. Technical Implementation & Timeline
| Milestone | Deliverables | Expected Completion Date | % of Total Grant Request | How to demonstrate |
|---|---|---|---|---|
| 1 | Full course launch with website, 30+ video lessons, and SandboxDAO sponsor presence fully embedded | October 2025 | 80% | Public access to platform and screenshots of branded content |
| 2 | Post-launch impact report with metrics, student feedback, and sponsor visibility recap | November 2025 | 20% | Report with metrics, screenshots, and performance summary |
6. Team Qualifications
Santi – Founder. Director at Crecimiento, the movement making Argentina the Crypto Capital of the World. Holds a Master’s degree in Political Economy and has extensive experience in tech consulting and crypto research for institutions like VISA and Mastercard.
Tomi – Managing Director. Member of the marketing team at Crecimiento. Technician in Administration and Information Management with a strong background in digital marketing and ecosystem growth.
Simo – Communications Lead. Student with hands-on experience in content production and digital strategy. Oversees communications at Solow and leads distribution of educational materials.
Together, we’ve led educational and onboarding programs reaching over 30,000 people across LATAM, and worked with top-tier projects including Optimism, Celo, Metis, Aurora, and more.
7. Budget Allocation & Sustainability
We are requesting $3,000 USD from SandboxDAO in exchange for full course sponsorship and brand visibility as outlined above.
This is not an operational grant — your support helps us make high-quality crypto education available for free, forever.
The course will remain online indefinitely, serving as an evergreen onboarding resource with long-term exposure and high-retention educational value.
While this program does not include direct Sandbox content, we believe that strategic sponsorship of large-scale onboarding initiatives in Latin America aligns strongly with SandboxDAO’s mission to expand access and education across Web3. We’re fully open to future collaborations around specific Sandbox or SAND-related content.
How did you hear about the Sandbox DAO Grants Program?
We’ve admired the work SandboxDAO has done to support builders and educators across Web3. We discovered the grants program through other educational DAOs and have been looking forward to the right moment to get involved.