How much of the SIP budget has been spent so far?
We have roughly 50K SAND left in our initial SAND budget for The Sandbox Ambassador program (as of April 1st).
| March 2025 | 38,100 |
|---|---|
| Feb 2025 | 38,100 |
| Jan 2025 | 43,760 |
| Dec 2024 | 80,960 |
| Nov 2024 | 79,646 |
| September - October 2025 | 68,225 |
| Total SAND Spent | 348,791 |
To provide additional light for the varying monthly spend:
- The program kicked off halfway through September which is why we bundled the first payment to our ambassadors at the end of October.
- Alpha Season 4 started October 9th and we ramped up the In-Game Leader (IGL) track through November and December.
- Spend has drastically decreased since the completion of Alpha Season 4 as we paused the IGL track. We anticipate costs to increase in the months going forward where we have a season live.
What caused the pause in the IGL track?
The current purpose of IGL is to support in-game activity which is at its height during seasons. Therefore it’s scaled up and down depending upon the LiveOps schedule.
How many ambassadors (per track if possible) have been hired? Are active?
There are currently 26 active ambassadors within the program
- 5 content creators
- 20 KOLs
- Confirming total active Community Mangers & IGLs
What were the qualifications for ranking KOL tiers?
KOL tiers are determined by follower count. I’ve included the tiers below.
| Tier | Follower Count |
|---|---|
| Micro | 300 - 2,999 |
| Lower- Mid | 3,000 - 9,999 |
| Upper - Mid | 10,000 - 49,999 |
| Macro | 50,001 + |
Our focus has predominately been on the lower - mid and upper - mid tiers for maximum impact.
Compensation: What compensation plan did the ambassador committee end up selecting?
We shared the compensation structure before the SIP was passed and it has remained unchanged (post was shared on the SIP in September 2024). We have no plans at this time to change the compensation structure.
How many messages/tweets etc (a way to measure their impact)?
We have over 240 posts garnering a total of ~2.3 million impressions.
Who is managing the program?
The program is managed by the Head of Community, Aminata, and the Head of Marketing, Kelsey at The Sandbox.
Do you intend on requesting funds again in 2025? If so, what will you do differently or improve in the implementation of the program?
Yes we are preparing a SIP right now to renew the program as the funds have run out. We are working through what we want to change and improve about the program.
Some potential changes:
- We’ve decided to pause the Content Creator track for now, as we currently don’t have the bandwidth to provide the level of creative guidance and instruction needed to support it effectively. We hope to bring it back in the future when we have more internal capacity.
- As expressed in our 2024 Year in Review blog post, we plan to introduce consistent seasons and in-game events and this could result in increasing the frequency in which IGLs are activated.
- We want to continue to scale up the number of KOLs in the program as we’ve found that track to be a great success and devote more time in building stronger relationships with them. That said, this will all be contingent on the quality of submissions, bandwidth internallly to support a growing program, and the total budget we request from the DAO.
@theKuntaMC and I are coordinating a time to do an AMA with the community around the impact of this SIP and what’s to come next soon.
Thank you!