SIP-31: The Sandbox Side Event at Korea Blockchain Week

Geraldine · June 25, 2025, 6:00am

TL;DR


What	Korea Blockchain Week (KBW) is an annual global blockchain and Web3 festival held in Seoul, South Korea, since 2018. It has been a gathering ground for the top global blockchain and web3 leaders and unifying diverse communities. Every year, KBW curates multiple prestigious main events, including the flagship conference ‘IMPACT.’ This provides participants and attendees exclusive opportunities to exchange industry insights and indulge in an immersive blend of music, art and culture, making KBW a unique and enriching experience for all involved. The Sandbox will have great opportunities to meet stakeholders and potential partners in KBW side event
Why	Despite a strong presence in the global Web3 space, The Sandbox seeks to strengthen its footprint in Asia. Korea Blockchain Week is a high-impact opportunity to engage creators, investors, and users from the region and drive ecosystem expansion.
How	Offline program themed Content Experience, Major IP based Exp Display, Key News Announcement, Panel Talk, Networking and etc
When	1 day from September 23th or 24th 16:00 PM - 20:00 PM (exact date, time TBD)
Who	Co-host with another partner or by The Sandbox Korea

Council recommendation

TBC

SIP Details

Event Details

South Korea, Seoul
Target Audience: Creator, Content player(Gamer), Investor, Media, KOL, Partner, Community and Web3 people
Number of Participants: Apx. 800
Date & Duration: 1 day from September 23th or 24th 16:00 PM - 20:00 PM (exact date, time TBD)
Format & Structure: Big announcement (The Sandbox achievements, Future plan), AMA section, Fireside chat
Technologies/Tools Used:
- The Sandbox Client – Platform & Gaming content demonstration and walkthrough
- Game Maker – Showcasing community-built experiences
- VoxEdit – Highlighting asset creation and monetization opportunities

Goals & Objectives for Event

The primary goal of this event is to expand The Sandbox DAO’s reach within the web3 ecosystem by connecting with new community members in South Korea and cultivating relationships with prospective partners at KBW 2025.

Specific Objectives:


Creator / Players	Provide hands-on exposure to Game Maker and VoxEdit through live demos and showcases. Introduce The Sandbox platform to creators, gamers, and communities unfamiliar with the ecosystem.
Investor /Partner	Network with investors, media, and KOLs to explore collaborations in the Asian Web3 market.
Community	Share major updates, DAO initiatives, and future development goals through a keynote and panel talk.

Success Metrics for Event

Registrations: 1k people pre-registered
Attendance: over 800 people
Engagement: 100+ Creator, KOL and Web3 people engaged
Social media reach: over 100k impressions

Benefit to The Sandbox Ecosystem

To expand The Sandbox ecosystem, reach out to new web3 people and potential partners who visit KBW 2025

Budget requested

Total cost: 50k USD

Item	Description	Cost (USD)
Venue	Renting Club or Cafe in Gangnam, Audio & Video system, Display, event staff	25K
Catering	Drink, Finger Food Buffet	10k
Branding	Venue Decoration, Giveaway (TBD_wireless battery charger, umbrella, sports towel)	10k
Marketing	Invitation letter and page creation, Banner Creation	5k

Implementation Plan

Milestones (per event)	Deliverables	Expected completion date	Unlock Payment
SIP Acceptance		July 23rd 2025	50% to secure venue, vendors, and kickoff event prep
#1 Kick off	Signed contracts with event partner, venue booking confirmation, event branding assets shared in DAO forum	Early August 2025	50% for ongoing setup, marketing, F&B, merch order etc.
#2 Event activation	Pe-registration Number, Event Launch, 800 Attendees, media/social live	1 day from September 23th or 24th 16:00 PM - 20:00 PM (exact date, time TBD)
#3 Report	Metrics submitted, video recap shared	End September 2025

Team Attending

Sebastien Borget
The Sandbox Korea Team

Voting Options

Yes, No, Abstain
Voting period: 14 Days

hishmad · June 26, 2025, 9:43pm

I support this SIP for Korea Blockchain Week 2025, as it presents a strategic opportunity for The Sandbox to expand its presence in Asia, engage with key stakeholders, and showcase its platform to a diverse Web3 audience. The planned activities, such as live demos of Game Maker and VoxEdit, a major announcement, and networking with creators, investors, and KOLs, align well with the goal of ecosystem expansion in a high-impact market like South Korea.

How will The Sandbox ensure that the event’s content and messaging are tailored to resonate with the specific cultural and market dynamics of the South Korean Web3 and gaming community to maximize engagement and partnership opportunities?

theKuntaMC · June 27, 2025, 2:31am

Thoughts from the community?

What about our @Delegates?

or @domainallocators?

shont · June 27, 2025, 3:05am

I fully support this event! Korea Blockchain Week is a key moment for connecting with the broader Web3 community, and The Sandbox’s participation will definitely strengthen its presence in Asia. Looking forward to seeing the creative energy and meaningful collaborations that come out of this!

hopeful2 · July 1, 2025, 2:55am

I believe this event is very meaningful. I think we should support this event for the development of The Sandbox platform.

Money · July 2, 2025, 6:33am

I have voted in favor and support this SIP. Brand growth and retention important now more than ever.

meowl · July 2, 2025, 10:19am

I’ve seen impressive work from fellow Korean creators, the annual event would help recognize their talent and bring in more people.

theKuntaMC · July 2, 2025, 1:14pm

We’ve got a Twitter Space scheduled for the day before voting opens!

Set those alarms and/or drop your questions for the SIP authors in this thread.

Tan_MSJ · July 3, 2025, 3:05am

Hello Everybody,

I am Tan the Founder of The Metaverse Street Journal. We also create the weekly “The Sandbox Show” as seen on YouTube, X, LinkedIn and our Website.

We are also an official Media Partner to most Blockchain and Web3 Events including WebX Asia in Tokyo and Korea Blockchain Week in Seoul.

We specialise in Livestreaming and Covering Events.
If the SIP writers and TSB DAO would like we can also live stream this event online so the TSB DAO and SandFam can participate in it remotely, since we will be in Seoul for KBW.

Here is the Livestream we did as a Media Partner to G20 Summit for Gaming:

Here is the Livestream we did as a Media Partner to Japan International Metaverse Conference at Waseda University ii 2024:

Here is the Livestream we did as a Media Partner to WoW Summit Bangkok 2024:

We also signed an MoU and are the exclusive Live streaming Media Partners to WoW Summit in Hong Kong in September.

I have closely worked with The Sandbox India, The Sandbox Japan and a few others in terms of hosting X spaces, IRL Events and more.

If this is something we can help with, happy to help.

Tan_MSJ · July 3, 2025, 3:39am

Also, specifically since this SIP has a unique purpose and Target:
Big announcement (The Sandbox achievements, Future plan), AMA section, Fireside chat

Target Audience: Creator, Content player(Gamer), Investor, Media, KOL, Partner, Community and Web3 people

It would be helpful to have an in-house Media Partner that can Livestream the Fireside Chat / AMA’s and Announcements.

This would help non-attending KOLs / Media Partners who may not be from Korea or in korea but can pick up that information instantaneously as well.

Here are some moments that I had captured from Sandhouse Event in Bangkok, which was organised on the Sidelines of WoW Summit, DevCon in November 2024. I attended this in my personal capacity and not as a Media Partner for the event.

There were many things I couldn’t capture, but people played games, heard fireside chat, their were KOLs, Sandbox Ambassadors, Studio Partners, UGC Creators.

You could even play the games by TSB Game developers.

P.S. This was during Alpha Season 4.

yuelwolf · July 3, 2025, 9:38pm

My vote is yes. The Sandbox Korea community has always stood out for the incredible quality of its creations within the ecosystem. We need to connect and expand our communities in Asia, as they are a fundamental audience for video games and web3.

Tan_MSJ · July 3, 2025, 10:26pm

Totally Agree on this! Also to note, Korea’s Metaverse & Web3 Sector is pretty advanced and filled with top Notch creators

Lanzer · July 5, 2025, 2:09am

Wow, I had no idea you were so involved and present at these conferences!

Is the scrolling marquee you or someone else?

Whoa! Do I see Michael Wagner from Star Atlas at the Sandbox event? What’s your familiarization with him? I’m on the DAO Council for Star Atlas and he is that game’s CEO, similar to Seb is COO for the Sandbox.

Tan, are you a Sandbox Ambassador yourself?

Tan_MSJ · July 5, 2025, 7:15am

Yes, that was one of the Livestream Scene Layouts as per the wishes of G20 Summit. Since we were a crypto first Media the Idea to add Metaverse Tokens like $SAND and other was an idea by us. We are able to do this.

Yes, That is indeed Michael, we had a long conversation and even an interview with him Our regular workings with Star Atlas and him is in the capacity of a Media Specific Media company, we also work with Blockchain Game Alliance for Media & PR.

Wow, Amazing I didn’t know that you work with Star Atlas DAO.

Also, not just him Chin Yaul of W3GG was also there at this event. It was one of the top events on the sidelines of WoW Summit/DevCon in Bangkok.

Not yet, I had applied in SIP-11 but was not successful. Hopefully, in the future.

We have full work capabilities work with tech events including multi stage live streaming, multi angle live streaming, after movies, interviews, setting up of Mobile News Rooms at Events, it all depends from event to event. Certain big budget events want everything, other smaller events want the basic stuff.

Now, we have even started worked on Livestream-as-a-service where we work with conference event organisers where they can sell the ad-slots in livestreams in collaboration with us.

Since, we do go to alot of events, if I am in the city, we do cover many events on a volunteer basis too, specially very early stage startups, or non profits unless we have overhead costs - but we try to work with most organisations in the best way that we can.
This year, I will also be going to WebX Asia in Tokyo where Seb is also speaking.

Last year, I had organised “The Metaverse Economic Forum” a community led Meetup with TSB Japan when Upland Me and The Sandbox had announced an Partnership/Collaboration as I also work very closely with Upland me. This was fully organised by us at MSJ.

The Metaverse Economic Forum: @Upland and @TheSandboxGame Partnership

Lanzer · July 5, 2025, 4:10pm

That’s really cool! Do you have a link to the interview? I didn’t see it on your X .

Yeah I was elected to the DAO council a couple months ago. We started doing public council meetings on Saturday and post them to both Star Atlas TV and my channel. I want to end up doing that on Sandbox DAO Council too.

Yeah I applied too and wasn’t successful

That’s pretty impressive. Are you the coauthor of this SIP?

Tan_MSJ · July 7, 2025, 2:58pm

Yes, it’s not public yet. If you really want I can show you privately.

Ohh Congratulations! That’s a great idea.

We have to be hopeful.

No, but I am working on one as we speak.

theKuntaMC · July 8, 2025, 3:45pm

I just had Jason and Younghoon from TSB Korea on Spaces.

So sorry to JB (to whom I tried to throw a mic with no luck)

Spaces was giving us a hard time with hearing each other for the first 10 minutes, but the recording here should be useful for voters nonetheless.

@Tan_MSJ joined and asked a few good questions about media partners.

And the TSB Korea team made a strong case for this SIP.

THANK YOU to everyone for DAOing so hard here SAND strong!

Lanzer · July 9, 2025, 4:29am

I voted yes to SIP-30 and supported the Token2049 event, but I’m not sure we should be doing more conferences. Sandbox isn’t hurting in new registrations, it’s hurting in player retention.

Tan_MSJ · July 9, 2025, 8:03am

I sort of differ on this Lanzer. My take is that we should be making these events for the SandFam and then invite newer people.

Which means:

Massive amount of Booths
Majority of booths to SandBox Creators
Actually teach a 1 day workshop on existing users or new users of End-to-End Game Maker for someone who knows nothing to someone with a decent level of Game Maker user case hands on experience that they could play around and work with youtube self guided tutorial)
Actually teach 1 day workshop in VoxEdit - same concept as above teach end-to-end to someone who knows NOTHING about VoxEdit.
By Pursuing this we will directly increase the pool of creators with skiils who can participate in Game Jams and Vox Edit Contests
Also do work shop of Game/Experience Design Mechanisms - Atleast the planning bit of making a game end-to-end
Showcase SandFam Projects
A Sandbox Ecosystem Startup Pitch Event - Where new or fairly new developers can pitch their startups to TSB & TSB DAO Executives, Community Members, Sandbox Develop Studios.

Basically to make it into a Conference + Expo + Trade Show + Skill Learning Workshop + Networking Event.

Have one Event with 5-6 different rooms with 5-6 different activites going on simultaneously for an entire day.
I am sure for workshop we can even structure it in such a way that you pay a 200 $SAND Fees (Fully refundable - to ensure we don’t have no-shows for those guided workshops) Refund that once the Learner submits their first unique Game Design or Vox Edit Asset - Showing with proof that they have learnt the skills in the workshop (The Purpose of the workshop)

IRL Phygital Events specially when you mix Physical + Digital can have immense value when and if executed properly.

The ideal is the attendees should gain something that adds value to them and to TSB and TSB DAO Ecosystem that is measurable.

If we fund such workshops in these events - my guess is (with reaason) that we will have much much more participants in the Game Maker and Vox Edit contests going forwards once we teach more people the skills how to use these tools.

Similarly, we could have something for KOL’s or Content Creators, PR & Marketing workshops for creators.

If we fund Side Events, we can also grab High Value Early Adopters and Key Decision Makers from the Industry who attend these Tier 1 Blockchain Events from around the world.

What I would say is it depends.
It depends how productive these side event are to growing the TSB and TSB DAO ecosystem.

It should satisfy almost all of the following:

Does this bring a big amount of new KYC’d signups of users who will use TSB Regularly (We can tie this with a small SAND Reward initially for new users to incentivise them to get familiar with TSB - lets say for these special accounts with 90 hours of Gameplay + minimum 10 differennt experiences in TSB for example you get like 10 SAND or something)?
Does this empower existing TSB Users to engage more in the TSB Ecosystem by teaching them development or Marketing tools?
Are there real trackable and measurable OKR & KPI Metrics which can be measured and the results presented after the event but the metrics defined before?

If the majority of the above is yes, or somewhere along the lines of Yes.

I think, funding a side Events to a Major Blockchain & Web3 conference is a Major additive benefit to both SandFam, TSB & TSB DAO.
So, I am voting Yes, and would still vote Yes in future to side events of Major Blockchain conferences when there is a clear agenda and a clear target of what we will achieve by the Event similar to how it has been outlined in SIP-31.

gjoker1 · July 10, 2025, 3:54am

This is the event that crypto traders are most interested in in Korea. I actively agree with this opinion.