SIP Idea – Launching Sandbox LATAM: Foundations for a Global Ambassador Program 🌎

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SIP Idea – Launching Sandbox LATAM: Foundations for a Global Ambassador Program :globe_showing_americas:

Hey everyone :waving_hand:

We’re excited to share an idea we’ve been working on and would love to gather your feedback before submitting a full SIP.

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:brick: Short Summary

We’d like to propose a 3-month pilot project to launch Sandbox LATAM: Foundations for a Global Ambassador Program — an initiative that creates the DAO’s first regionally localized onboarding hub (Spanish-speaking LATAM) while laying the groundwork for a scalable global Ambassador framework.

This would be the first step in building the infrastructure needed to grow The Sandbox DAO’s contributor base beyond English-speaking communities — in a way that’s inclusive, replicable, and values-aligned.

:compass: What We’re Proposing

This SIP idea is built around a key insight: most successful DAOs eventually adopt some form of Ambassador or Advocate program — but the most impactful ones start by laying strong educational foundations.

Our goal is to kickstart that process by launching an educational and onboarding hub in Latin America, with content structure designed to be reusable across regions and languages. This pilot would help us:

  • Translate official governance documentation into professional-grade Spanish
  • Produce evergreen educational content (articles + videos) tailored for non-English speakers
  • Activate community channels in LATAM to bring more creators and contributors into the DAO
  • Design workflows and content templates that can be used in future Ambassador Programs

Rather than just producing content, this project is about creating the infrastructure that will eventually support a decentralized network of Sandbox Ambassadors around the world.

:globe_showing_americas: Why Start in LATAM?

Latin America is one of the fastest-growing Web3 regions — young, creative, and deeply plugged into digital economies — but largely underserved in terms of governance documentation, educational content, and onboarding pathways.

We have extensive experience building Web3 education programs and Ambassador strategies in LATAM (MakerDAO, Arbitrum), and we believe it’s the right place to test and prove a scalable model for community activation within The Sandbox DAO.

:brain: Who We Are

The team behind this initiative:

  • Sebix: Web3 enthusiast with a background in the video game and book industries. Member of MakerDAO’s GovAlpha Core Unit from 2021-2023. Former Head of MakerDAO’s Ambassador Program and lead of all LATAM initiatives for over 2 years.
    • Project lead for Arbitrum LATAM since January 2024.
  • Harrizko: Holds a Bachelor’s Degree in History and a Master’s Degree in Education. Specialized in Latin American studies and pedagogy. Contributor to MakerDAO’s GovComms Core Unit and educational strategist for the Ambassador Program.
    • Research and content lead writer for Arbitrum LATAM since January 2024.

Our Experience

1. Arbitrum LATAM — Founding & Leadership (2024)

  • Built and led Arbitrum LATAM, the largest educational ecosystem within the Arbitrum protocol
  • Delivered 56 articles (34 informational + 22 educational), 13 videos, 20 podcasts, and 12 university classes (+300 atendees) in Argentina and Chile.
  • Collaborated with the Arbitrum Foundation and Aleph Argentina, co-hosted Arbitrum Day, and led academic partnerships with universities and academic institutions in the region.

2. MakerDAO — Governance & Ambassadors Leadership (2021–2023)

  • Core contributors to MakerDAO’s Ambassador Program, with Sebix serving as Program Head and Ivan as Content Lead.
  • Oversaw the full Spanish translation of MakerDAO’s governance documentation, a complex, high-stakes task entrusted only to experienced contributors.
  • Actively participated in governance (via GovAlpha & GovComms Core Units), regional onboarding, and DAO and web3 literacy campaigns.

:puzzle_piece: Learn More

You can check out our draft SIP proposal here for full details on the scope, deliverables, and budget breakdown:
:backhand_index_pointing_right: LINK HERE

We’re eager to hear your thoughts, questions, and ideas for improving it before moving to formal SIP submission.

Thanks for reading.

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Thoughts from our @Delegates, @domainallocators, and community on this?

Thanks for sharing, @Sebix! :flexed_biceps:

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Hi @Sebix
I appreciate you putting this proposal together. I just have two questions.

The proposal emphasizes creating workflows and content templates for a scalable global Ambassador Program. Can you provide specific examples of how these templates will be designed to ensure they are adaptable across diverse regions (e.g., Asia, Africa) with different cultural, linguistic, and technological contexts? Additionally, how will you measure the success of these templates during the 3-month pilot to ensure they are truly reusable?

The draft SIP mentions a budget breakdown (though not detailed here). Given the $12,000 budget for the Grant Progress Tracking Platform in the previously discussed SIP, how does the budget for Sandbox LATAM compare, and what specific measures will ensure cost efficiency for translation, content production, and channel activation? Additionally, how will you prioritize resource allocation if the pilot uncovers higher-than-expected demand in LATAM?

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Evenin! Thanks for submitting this for discussion. I think to get a better idea of the full landscape, what rough budgetary requirements would be included with this?

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Hey @hishmad

Thank you for your questions. On the first one: what makes this pilot replicable is not just the content we’ll produce, but the structure of the work itself:

  • The workflow (how we sequence our efforts: translate docs ➝ educate ➝ build a channel ➝ activate community ➝ support SIPs).
  • The topics and formats (education, proposal awareness, ecosystem projects spotlights, etc.).
  • The translation approach, designed to preserve governance accuracy while making it accessible.
  • The content and social media strategy, which includes guides for communicational channels setup, content cadences, and engagement tactics.

This structure can be reused by future regional contributors — whether in Asia, Africa, or elsewhere — with room for localization.

To evaluate the effectiveness of the pilot, we’ll rely on monthly reporting and community feedback. Each update will reflect what’s been delivered, how the content is performing organically (especially on X and in Spaces), and what we’re learning about the best ways to engage LATAM audiences. This will give us a better sense of what resonates within the SandboxDAO ecosystem. Combined with our past experience in LATAM, it’ll lay the groundwork for scaling future outreach and community-building efforts in the region.

Our goal is to create a framework that isn’t LATAM-specific — but LATAM-tested, globally adaptable.

On the other hand…

The total proposed budget for the 3-month Sandbox LATAM pilot covers salaries for the two contributors and all outlined deliverables: the creation of a LATAM-focused hub, official-quality Spanish translations of core Sandbox DAO documentation, educational content (articles and videos), and community activation through social media channels and X Spaces.

To ensure cost efficiency, this pilot will be executed by a small, experienced team of two contributors who have successfully delivered DAO-funded initiatives in the past.

We’ll follow the already mentioned content and distribution strategy to maximize impact within the proposed budget. That includes audience-specific messaging, strategic timing, reuse of evergreen content, and agile engagement tactics on social platforms.

Also, given the scope of this pilot — focused on content creation, documentation translation, and community seeding — we don’t anticipate scenarios of unmanageable demand. However, we remain flexible within the project’s scope to adjust emphasis based on early engagement patterns (e.g., prioritizing video or text formats), while staying within the proposed budget and timeline.

Hi @Money

Thank you for your question aswell :slight_smile:

We’re proposing a $10,000 budget for a 3-month pilot, which covers documentation translation, content production, social media strategy, community building, and a Notion/WordPress hub for LATAM.

Here’s the full breakdown and scope in the proposal itself, if helpful to revisit.

Let us know if you’d like it formatted differently or expanded in any area!

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Hi everyone.

We know there’s a lot of important discussions happening across the forum right now, and we know how much time and attention it takes to keep up with everything going on in the DAO.

Amid all of this, we believe there’s a lot of value and potential in our Sandbox LATAM initiative, and we’d love to gather more community feedback to improve it and move it closer to formal submission.

@delegates and @domainallocators — we’d appreciate your input to help us refine and strengthen the proposal.

Thanks in advance for your time and for helping us shape this proposal.

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Interesante esta propuesta

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Gracias, @Criptonaut :slight_smile:

We really hope the community will find some time soon to share their thoughts on our project.

@Lanzer Maybe you’d like to share your perspective as well? It would be much appreciated.

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LATAM could certainly use an educational hub. I think the DAO is currently experiencing fatigue when it comes to hubs. We’ve funded 2 or 3 already. Even though, I’d be willing to vote for it!

My advice: touch base with Arthur Madrid, the cofounder of Sandbox, and get his support. Last I heard, he’s based in Buenos Aires with the Sandbox development team there. I think that might generate some momentum and energy toward this SIP.

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Hi @Sebix thank you for your submission.

Since we have already funded a bunch of these as @lanzer pointed out- do we have any data on how they have performed and what value have we got as a DAO? @theKuntaMC are we by any chance tracking this? Doing one or two projects as pilot is okay but beyond that I think we should start measuring impact before we double down.

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¡Hola! Harrizko here, the other half of the team :slight_smile:

We share the view that tracking the performance of an educational hub is essential to ensure that projects don’t end up as just a scattered collection of articles or videos lost on the web.

Quoting from the full proposal —which can be consulted here—:

“Our reporting strategy will remain of two main components:

  • 1. Approaching hard data and metrics, we will produce detailed monthly reports covering a wide range of project activities, including outreach progress, content creation, podcast episodes, and social media growth. These reports will be available on the official Sandbox DAO forum, presenting quantitative data, key performance metrics, engagement statistics, and progress updates.

  • 2. By the end of the third month we will provide a more granular report on the project’s qualitative aspects, offering condensed summaries of our progress, milestones, highlights, and challenges for open discussion, feedback, and community interaction.”

We believe this dual approach makes it possible to address both the qualitative and quantitative performance of the project as comprehensively as possible as it moves forward.

With regard to performance, we also encourage you to look into the proposal for the numbers achieved during our experiences with Maker and Arbitrum, which are detailed there as well.

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We really appreciate the suggestion — we’ll definitely reach out to him!

In the meantime, we remain open to any questions or feedback from the community!

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Success metrics are self-reported on the relevant threads here on the forum.

For example, Sip-33, by @biancaygg, is still in launch mode…

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