1. Executive Summary
Overview: GGs Latam proposes to design and deploy a digital mascot built using VoxEdit that functions both as a Game Maker-compatible avatar and a Web3-native content and identity layer. This mascot will not only serve as a community-facing character across media, but also be mintable, interactive, and integrated into the in-game experience of The Sandbox.
The mascot will deliver quests, trigger content, and provide onboarding for new users through gamified experiences, all tied to wallet-based progression. Accessories, traits, and expressions will be minted as NFTs and may unlock new features or animations in future DAO-led campaigns.
Main Goal: Bring new audiences to The Sandbox through modern, viral, organic, gen-z focused social media content, themed around a new Mascot character that will be tied directly to The Sandbox’s brand and greatly increase its reach. This is how modern brands are managing their social media now:
- https://x.com/wendys?s=21&t=3XQwHWpBYpv96tPQrlr8Xg
- https://x.com/ryanair?s=21&t=3XQwHWpBYpv96tPQrlr8Xg
- https://x.com/mcdonalds?s=21&t=3XQwHWpBYpv96tPQrlr8Xg
- TikTok - Make Your Day
- TikTok - Make Your Day
This tone and virality potential is exactly what we will bring to The Sandbox.
Additionally, we will create a working Web3 integration pipeline using The Sandbox’s native tools (VoxEdit, Game Maker) to enable a persistent, customizable mascot that bridges marketing, gameplay, and asset ownership, while tying directly to its social media reach.
Impact: This mascot will become a scalable and reusable onboarding and content vehicle within The Sandbox, usable by the DAO, partners, and creators alike. We will kickstart its social media presence through an intensive 6 month content creation plan, amplifying The Sandbox’s reach and positioning the mascot as a recognizable character in the industry.
2. Problem Statement
Despite a growing creator base and powerful tools, The Sandbox ecosystem lacks:
- A unified, interactive mascot to serve as the voice and guide of community experiences
- A clear use case that connects VoxEdit creations with meaningful in-game and Web3 utility or Gamified onboarding flows that reward players for engagement with quests, avatars, and community events
- Narrative and character continuity across both game and social platforms, with modern, witty engaging content that users can easily relate and engage with
If unaddressed, this gap weakens creator engagement, onboarding friction remains high, and VoxEdit avatars remain underutilized in dynamic content strategies.
3. Proposed Solution
GGs Latam will deliver:
- A mascot character designed in VoxEdit with multiple animations, expressions, and outfits
- Deployment of the mascot as a quest-giver and onboarding guide inside a Game Maker experience
- Mintable ERC-1155 NFTs for traits/accessories that can be distributed through quests or limited-time events
- Weekly bilingual (English + Spanish) short-form video content (YouTube Shorts, TikTok, and X/Twitter) featuring the mascot
- We will leverage current viral trends and Gen Z humor
- And focus on attracting new audiences to the Sandbox ecosystem in their own language
- Tutorials for future creators to use the mascot pipeline for their own branded characters or collaborations
- The final kit will include documentation and templates for other Sandbox creators to adapt the mascot avatar framework, enabling user generated content with the branded mascot with Web3 utility using no-code or low-code workflows
Technologies:
- VoxEdit, Game Maker, ERC-1155 contracts
- Optional SBT integration for onboarding achievements
User Experience:
- Web2 Users: Experience mascot via in-game quests or portal interactions and get to know about The Sandbox through engaging social media content that they understand
Web3 Users: Unlock NFTs, connect wallets, earn onboarding SBTs, and start seeing The Sandbox’s new mascot on CT and other platforms building hype and awareness
4. Team
Team Name: GGs Latam/GGs.vc
| Name | Role | Relevant Experience |
|---|---|---|
| Federico Campagna | Project Lead / UX & Creative | Product design, creative direction, campaigns across LATAM - Oversaw the design, development, implementation and maintenance of the GGs Latam platform and several other dev projects in gaming. |
| Ana Cuevas | Content & Community Strategist | LATAM world class community & project manager, cross-platform content operations, project management - In charge of content direction and design for GGs social accounts, which have over 200k followers, over 19.4m reach, 33.6m impressions and 14.4% engagement. |
| Nicolas Cortes | CEO | 8+years working in the gaming industry, helping web2 and web3 games and brands reach users in emerging markets - Latam eSports pioneer - Directed campaigns and tournaments for Supercell, Paramount, Razer, Red Bull, Immutable X and Off The Grid |
| Daniel Medina | Managing Partner | Evaluating and advising gaming projects, including RavenQuest, Fableborne, Gigaverse and more. |
Team Track Record:
Over an 8 year period in both web 2 and web 3, our team is one of the only few that can showcase a 100% perfect track record. We have never not fulfilled a scope or KPIs for a campaign, and have worked with world class brands, publishers, Telcos, VCs, and founders in both web 2 and web 3, always fulfilling our partnership goals.
- From March 25 to April 27, 2025 we brokered, designed and managed the first ever Westcol (latam’s biggest streamer), Kick.com and Off the Grid collaboration:
** Co-designed Westcol’s in-game skin and weapons.
** Planned a month-long campaign culminating in a streamer tournament.
** It started with a teaser, which included a movie director filming Westcol getting shot. The teaser alone accumulated over 12m views.
** Achieved over 130m in reach
** 22m+ Tiktok views
** 1.26m live views
** First web3 game collaboration of its kind
** This has been the most successful streamer + web3 game collaboration to date, it was all designed, managed and run by us in house. - Designed and managed the first in history collaboration between Viacom CBS (now Paramount) and an eSports league in Brawl Stars from Supercell.
** Licensed 13 of the most iconic soccer clubs into in-game skins playing for $100k USD
** Streamed on MTV, Nickelodeon, Pluto TV and Telefe
** First ever official soccer club IP Licensing within Brawl Stars
** 25m total views
** 240k live viewers
** 300m+ in reach
** $100k in prizes delivered
** Over 8k players
** https://www.youtube.com/watch?v=gJ5KZGQOATs&t=57s - Between our own channels and our partner network we have access to a creator network with over 3 billion followers.
- Our own community has over 200k followers and averages over 14% engagement.
- Launched Claro Gaming in Latam and Central America
** Grew their main instagram account from 0 to 35k followers
** Managed instagram and six Facebook accounts for two years
** 89 tournaments for their regional league
** 1m+ reach
** 20k+ participants - For the past three years we have also managed Bitel’s, one of the largest Telcos in latam, tournament services for its subscribers:
** Over 25k participants
** 750+ events - Managed Kolbi’s gaming tournaments for two years
** Over 15k participants
** Over 500k views
** Over $20k in prizes delivered - This gives us access to exclusive distribution channels with Latam’s biggest telcos for download packages, partnerships and access to over 200m users.
- Organized and managed the No Tilt Brawl Stars and Clash Royale World Championship:
** 1.5m total views
** 16k+ participants
** 2 month duration - Official partners for:
** Razer, managed over $200k annual ad budget and generated over 180k link clicks and over 1m views in 24 hours over two years
** Red Bull Solo Q tournaments officially licensed with Riot Games for five years, managing 3 month leagues, with over 30 events held and over 2k participants
** Garena - Booyah! Latam Qualifiers held over two weeks with over 1.2k participants
** Samsung Members tournament a one day member exclusive tournament with over 190 participants and $1k in prizes delivered
** Sheraton Hotel in-person tournament which ran for two days with 51 paying participants and 300 attendees
** Nequi amateur tournament for three weeks with over 8k actions within the Nequi app and over 1k participants - Ran a two week user acquisition campaign for Gods Unchained:
** Over 2k new users totaling over 37,000 games played, all users downloaded the game and completed the tutorial.
** Over 36k views throughout the campaign. - In charge of Shrapnel’s Spanish and Portuguese community management:
** 35% 30 day retention
** Ran game nights and other events in both spanish and portuguese simultaneously - Also managed Champions Ascension and Sovrun’s community in English and Spanish.
- GGs has also been closely advising some of the most successful web3 gaming projects:
** Fableborne, the most awaited mobile web3 game, on general strategy and go to market.
** Gigaverse, one of the most successful web3 games of 2025, on strategy, go to market, fundraising and game x token integration. - We have over 100+ professional video game testers that accelerate development and validate the product and its fit for the Latam market. We have worked with:
** RavenQuest
** The Harvest
** Fortnite Custom Maps
** Champions Ascension
** For the Win
** Game7
** …and more
5. Technical Details
- Integration Type: VoxEdit avatar + NFT traits + Game Maker quest system
- Standards Used: ERC-1155, optionally ERC-721 or SBTs
- Infrastructure: IPFS for asset storage, Thirdweb for minting, WalletConnect integration
- Game Interaction: Mascot triggers events in Game Maker and responds to avatar ownership (or quest completion)
- Frontend: React-based portal for NFT claim, onboarding flow, mascot chat, and simulated SAND unlock flows
- Content Infrastructure: Weekly short-form video production pipeline with distribution across TikTok, YouTube Shorts, and X/Twitter.
6. Budget & Work Plan
| Category | Amount (USD) | Justification |
|---|---|---|
| Content design and creation (6 months) | $30,000 | Research, iteration, content formats, Spanish and English localization |
| Sandbox Integration | $5,000 | VoxEdit modeling, avatar rigging, Game Maker experience build |
| Web3 Infrastructure | $5,000 | IPFS, RPC, minting backend |
| Design / UX / QA | $5,000 | Portal branding, animations, avatar outfits, expression work |
| Activation & Support | $5,000 | Community challenges, NFT drops, documentation, live testing |
| Management & Ops | $10,000 | Project mgmt, coordination, reporting, analytics |
| Total | $60,000 |
Timeline: 6 Months (August 2024 – January 2025)
Milestones:
| Milestone | Key Deliverable | Estimated Date | % Budget Released |
|---|---|---|---|
| 1 |
|
Aug 30 | 25% |
| 2 |
|
Oct 15 | 30% |
| 3 |
|
Nov 30 | 30% |
| 4 |
|
Jan 30 | 15% |
7. DAO Alignment & Impact Measurement
- Decentralization & Community Empowerment: Gives creators and users a new identity layer they can own, customize, and deploy
- Creator Experience: Streamlined tools to bring VoxEdit avatars into interactive, ownable Web3 use
- Player Experience: Onboarding becomes immersive, gamified, and incentivized via mascot
- Innovation: Blends gaming, social identity, and asset ownership in a way no avatar in The Sandbox currently does
- Scalability: The mascot system can be used by The Sandbox DAO or creators for future events, drops, onboarding experiences, and campaigns
KPIs:
- Tutorial game experience using the mascot delivered and functional
- Short-form videos published (min. 96 over 6 months) on TikTok and Youtube Shorts + X/Twitter content
- Publish at least 4 short form videos per week.
- Video analytics (engagement rates, watch rate)
- At least 750,000 total views
- Average 4% engagement rate
- Average 50% video completion
8. Attachments
Add any supporting materials to reinforce your proposal. These can include:
- GGs Latam instagram: https://www.instagram.com/ggslatam/
- GGs.vc website: https://ggs.vc/
- Company LinkedIn: LinkedIn Login, Sign in | LinkedIn
- CEO LinkedIn: https://www.linkedin.com/in/nicolas-cortes-acosta/
- Full case study information: Notion
How did you hear about the Sandbox DAO Grants Program?
From Sandbox members, Discord, and previous DAO grant cycles.