TL;DR
What | Chrysalis Quest is a gamified community management platform for creators in The Sandbox, enabling customizable missions, SAND/NFT rewards, and community leaderboards.enhancing interactions and driving participation within The Sandbox. The proposed budget for the platform is $85,000 USD. |
Why | It addresses the lack of centralized tools for managing engagement, fostering loyalty, and increasing visibility for creator-led games in The Sandbox. |
How | Through features like mission seasons, manual/automated validation, and reward distribution, enhancing creator-player interaction |
When | A 9-month development timeline, with key milestones like platform foundation, reward integration, and advanced features. |
Who | Led by Andres RodrĂguez and Ashara Studios, a proven team in The Sandbox ecosystem, with expertise in Web3, development, and UI/UX design.; https://x.com/yuelwolf; @yuelwolf https://x.com/Grumysh; @Grumysh |
Council Recommandation
Negative
=> Due to concerns about the budget size, potential interference with the ongoing UGC SIP-19 implementation, and an unclear user journey, particularly the need for manual validation from creators.
SIP Details
Problem Description
In The Sandbox, creators such as Ashara Studios struggle to sustain and grow engagement within their communities due to the absence of a unified platform for event management, reward distribution, and participation tracking.
The lack of centralized tools leads to fragmented community interactions, inefficiencies in rewarding loyal members, and missed opportunities for deeper engagement, ultimately hindering long-term community retention and growth.
Solution Proposed
The platform will provide creators with essential tools to manage mission seasons, track player participation, and distribute rewards efficiently.
This system enhances engagement by enabling real-time leaderboards, automated tracking, and data-driven optimization for The Sandbox experiences.
You can see the base mock-ups of these tools in this Twitter thread (please note these are not final versions).
The main features include:
- Mission and Event Management: Create events and define missions, with an administrative module for manual and/or automated tracking.
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- AI Vision System for Automatic Mission Review: Creators will be able to use defined parameters to automatically review missions. In the following example, you can see how it works by validating the date and username in a screenshot for a mission in The Sandbox.
- Reward System: Creators can easily distribute SAND and NFTs to players.
- Leaderboard: Track player progress in real time throughout a season.
Metrics: Creators can analyze mission engagement and optimize experiences based on data.
Monetization Model
The platform offers a structured monetization system designed for creators of all levels:
Mission Packages:
- 20 free missions per month
- 50 missions for $5/month
- 100 missions for $9/month
- Unlimited missions for $20/month
Experience Promotion:
Creators can pay to feature their experiences in a dedicated “Promoted” section on the homepage.
Reward Packages (due to transaction service costs):
- 20 free rewards per month
- 50 rewards for $5/month
- 100 rewards for $9/month
- 300 rewards for $20/month
The free package ensures that any creator can achieve the same level of performance that secured second place in the Builder Challenge. Paid plans are designed for those managing two or more experiences who want to position them simultaneously.
For Players:
- Season Pass: A $7/month season pass that allows players to claim rewards (SAND and NFTs) by completing missions on the platform. These rewards will come from partners and a percentage of the monthly revenue from creator service fees.
The DAO receives 100% of the revenue generated by the third-party company until its initial investment is fully recouped.
Once the investment has been recovered, the revenue is split 50/50 between the DAO and the third-party company until the DAO earns 3 times its original investment.
After this milestone is achieved, the revenue split will move to 80/20, in favor of the third party.
During the first year, we aim to onboard 100 studios onto the platform, including AAA, AA, and indie studios, while reaching 15,000 active users. We project that at least 10% (1,500 users) will purchase a season pass, generating $144,480 in revenue through subscriptions and pass sales.
By year three, with a more mature and expanding ecosystem, we expect The Sandbox to reach 1,000 creators, with over 60% actively using our platform. Additionally, we aim to surpass 81,000 active users, with 10% (8,100 users) purchasing season passes. With this adoption, our projected annual revenue will reach $795,600, driven by the growth of studios and the increasing demand for mission and reward management tools.
We define AAA Studios as those developing four or more experiences simultaneously, AA Studios as those working on three experiences, and Indie Studios as those focusing on two experiences. This classification allows us to tailor our monetization strategies and support to the specific needs of each type of creator.
Benefit to The Sandbox Ecosystem
The platform will encourage active player participation while enabling creators to increase the visibility and engagement of their games in The Sandbox.
With the version we developed exclusively for our studio, we achieved a 375% increase in our player base, demonstrating the platform’s effectiveness in driving growth and retention.
The Platform is unique and will facilitates the creation of community-driven dynamics and allows creators to reward players’ loyalty and commitment, enhancing The Sandbox ecosystem.
Risk analysis
The integration of blockchain, NFTs, and The Sandbox API poses a technical risk that could delay the platform’s launch or result in functionality gaps. To address this, skilled developers will oversee rigorous testing and maintain close collaboration with The Sandbox.
Additionally, a manual validation process for missions is available as a contingency to ensure the platform remains operational, this is a example video : Revision Manual.mp4 - Google Drive
- Players upload a screenshot of their completed missions.
- These are validated within the platform by the mission creator (this is the manual part).
- All other processes, such as leaderboard position calculations and metrics, are handled automatically.
Security vulnerabilities, such as cyberattacks or data breaches, could harm user trust and platform stability. To mitigate this, the project will implement advanced security protocols, conduct third-party audits, and apply encryption and blockchain best practices to protect transactions and user data.
Low user adoption may arise from a lack of awareness or the platform’s perceived complexity. This will be tackled through an extensive marketing campaign targeting key creators, studios, and influencers within The Sandbox ecosystem to generate initial traction and engagement.
In the event that The Sandbox faces difficulties in growing and attracting more players, we have evaluated expanding the platform to other UGC games such as Fortnite and Roblox. In the case of Epic, the project aligns with the Epic Mega Grant program, where we could seek additional funding to expand into these ecosystems. However, we are confident that with the new Builder Challenge model, The Sandbox will experience explosive growth in the coming years.
Interference with The Sandbox and other UGC platforms: We’ve prepared this comparative table to clarify that all the functionalities proposed by Chrysalis Quest
Feature | Chrysalis Quest | WakeUp Labs | The Sandbox |
---|---|---|---|
Mission & Event Management | Advanced tool with season and reward management. | Does not include mission management within The Sandbox. | Not available for external creators. |
Reward Distribution | Automated with SAND, NFTs, and other Web3 assets. | Does not include mission management within The Sandbox. | Not available for external creators. |
Monetization Model | Based on mission packages, rewards, season passes, and experience promotion. Almost all business models have clearly defined costs. | No NFT distribution planned, only SAND rewards. | Tool only available for The Sandbox’s own events. |
Analytics & Metrics | Detailed data on mission engagement and experience optimization. | Monetization based on experience promotion within the platform, but with no clear cost and revenue details. | Based on NFT sales and royalties (Lands, Avatars), experience creation for Partners, and exclusive events. |
Leaderboards | Focused on missions and seasonal events. | Uses Google Analytics, but only for tracking page visits. | Provides unique user metrics, sessions, and average playtime. |
Achievement System | Already implemented in the MVP, based on NFT badges and non-crypto digital assets. | Not included. | Available, but only for individual experiences and based on in-game variables. Not functional for events requiring mission completion tracking. |
Chrysalis Quest stands out by offering a complete system for missions, rewards, analytics, and gamification, allowing creators to enhance player retention within The Sandbox. Unlike WakeUp Labs, which lacks tools for missions and rewards and only offers website visit tracking, and The Sandbox, which does not allow external creators to manage missions or distribute rewards directly, Chrysalis Quest provides advanced leaderboards, a functional achievement system, and almost fully defined monetization models, giving creators greater flexibility and autonomy within the ecosystem.
Budget requested
Overall cost: 85,000 USD
Breakdown of the Cost
Item | Cost | Cost Details | Duration |
---|---|---|---|
Programming (60%) | $51,000 | 1 blockchain developer (senior) 1 back-end developer (senior) + 1 front-end developer (senior) | 9 months |
Design (10%): UX/UI design, ensuring an intuitive and seamless user experience for both creators and players | $8,500 | 1 UX/UI designer (senior) | 4 months |
Maintenance (10%): Post-launch bug fixes, updates, and mid-term maintenance of the platform | $8,500 | 1 full-stack developer (senior) | 4 months. |
Marketing (10%): Advertising campaigns, influencer collaborations, and public relations efforts to boost platform visibility and user acquisition | $8,500 | Ads campaigns - $3,000; Community Manager- $4,000; Influencers and partners campaigns - $1,500; KOLS: Gikis, Pickaxe Masters, Game Dizzy, N0t_Animated, Sandstorm, KamiSawZe | 6 months |
Server & Storage (10%): Costs for cloud infrastructure and storage for platform scalability and uptime | $8,500 | Providers: Digital Ocean 1500 usd/year; Mongo Atlas 1200 usd/year; Namecheap 100 usd/year; An additional annual cost of 100 USD, subject to variability due to exchange rates in Colombian pesos. | 36 months |
Implementation Plan
Milestones | Deliverables | Expected completion date | Unlock Payment |
---|---|---|---|
#1 Platform Foundation and Initial Setup: Define platform architecture and user flow. Develop user registration and profile management systems for both creators and players. Start building the core framework for mission creation and event management. Begin UI/UX design to ensure an intuitive interface for creators and players. | - A project requirements document with timeline on the forum - Clickable wireframes or mock-ups of the platform | End of Month 3 | 10,000 USD |
#2 Rewards and Mission Validation Systems: Integrate reward systems for both SAND and NFTs. Build the mission validation system with manual or automated options. Start initial testing for reward distributions and mission tracking. Implement validation checks for missions submitted by players. | End of Month 5 | 15,000 USD | |
#3 Advanced Features: Implement additional features like player achievements, leaderboards, and season passes. | End of Month 7 | 15,000 USD | |
#4 Platform Optimization and Metrics System: Develop and integrate a comprehensive metrics system to track platform usage, engagement, mission completion rates, and reward distribution. Use user feedback and behavioral data to identify pain points and areas for improvement. Focus on platform optimization by enhancing load times, reducing bugs, and improving overall user experience based on gathered insights. Refine and fine-tune the mission and event creation systems according to feedback from creators and players to ensure ease of use. | End of Month 9 | 15,000 USD | |
Testing & Quality: Test that the platform operates smoothly and is free of critical bugs.​ | Platform tested and approved with 5 selected creators | 15,000 USD | |
Platform Launch | Live platform accessible to users | 15,000 USD |
Measure of Success
Our goal is to establish the platform as the go-to tool for The Sandbox creators, driving both adoption and player engagement. Key success metrics include:
- 100 creators onboarded within the first year.
- 2.4% of The Sandbox users (15k players) actively using the platform.
- Over 60% of The Sandbox creators adopting the platform within three years, considering the significant growth expected from the new Builder Challenge model.
- At least a 50% increase in experience engagement for creators using the platform.
By achieving these milestones, the platform will solidify its position as an essential resource for creators looking to optimize their experiences and maximize player retention.
Team/Author Background
AndrĂ©s RodrĂguez, CEO of Ashara Studios, has been a video game producer and product manager for 10 years. He has experience in software development for Silicon Valley companies like Torre.ai. Together with the Ashara Studios team, he has produced over 10 experiences in The Sandbox, positioning the studio as the second with the highest engagement on the platform. Additionally, they have been recognized by Unity as one of the top developers in Colombia. AndrĂ©s has worked on the development of platforms for sectors such as legal, energy, and more recently gaming, with Chrysalis Guild and Ashara Studios’ mission platform, focused on the Builder Challenge. He has also launched games on Steam and Playstore and founded Chrysalis Guild, the most important gaming guild in Colombia. This guild focuses mainly on Web3 games and has actively promoted participation within The Sandbox ecosystem across Latin America.
In the Chrysalis Quest project, I am the product manager, responsible for task coordination. Additionally, I support the creation of the back-end, supervise Web3 systems, and manage the entire QA process for the platform.
Andrea RamĂrez (Grumysh) Blockchain Developer With 10 years of experience in development, Andrea is responsible for the entire Web3 integration. She was previously a leader of the Creator Program cell in The Sandbox and has contributed to the development of tools and games on the platform for over 5 years. Carlos Becerra Full Stack Developer Carlos has 9 years of experience developing software and video games across multiple platforms. Alex Bustos DevOps Developer With 6 years of experience, Alex specializes in creating cloud infrastructure and automating deployments. Leonardo Cucaita UI/UX Designer Leonardo is an expert in designing web user experiences and video games. He has participated in all Ashara Studios and Chrysalis Guild projects
Voting Options
- Yes, I need the platform
- No, I don’t need the platform
- Abstain, I am not sure
Alternatives Considered
The idea for Chrysalis Quest stemmed from addressing the inefficiencies of manual processes during BC1, where missions were shared on Discord and leaderboards managed manually. This proved too labor-intensive for creators who needed to focus on content creation. A prototype platform tested in BC2 automated these processes, significantly improving engagement and reducing workload, validating the need for a scalable solution. Existing tools like Soulbound and Zealy were explored but lacked integration with The Sandbox’s NFTs and SAND token. A proposed Discord bot for mission notifications was dismissed as outside the project scope, prioritizing a user-friendly platform for creators. Chrysalis Quest was conceived to fill these gaps, streamlining operations and enhancing engagement across The Sandbox.
Link to its SIP Idea: SIP - Chrysalis Quest: Sandbox community platform - #27 by Grumysh