# SIP-34: BollyBox Launch Campaign: Bringing Bollywood to The Sandbox

🚀 SIP: Active ⚙️In Implementation
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SIP-34 -- Bollywood
SIP-34 -- Bollywood1920×1080 187 KB

TL;DR

What BollyBox, the Sandbox’s first Bollywood-themed IP LAND sale, featuring real-world events and an AI short film premiere. Three unique events: 1. IBW Booth & IP Showcase (Bangalore), 2.A side Event with top gaming communities and creators with AI Short Film Premiere with Bollywood IPs, 3. Mumbai Meet & Greet alongside AI Short Film Premiere with Bollywood IPs
Why No one has ever launched a Bollywood IP land sale in the metaverse. That’s why we’re anchoring the campaign across two high-traction locations: Bangalore during IBW to activate the Web3 ecosystem, and Mumbai to engage Bollywood’s biggest names through an exclusive IP showcase. This is a cinematic debut for digital LAND and for The Sandbox to claim the pole position for India’s entertainment economy.
How IRL activations, short film screenings, creator content, live demos, influencer engagement, and a dedicated booth at IBW. All leading into the BollyBox land sale reveal.
When In December 2025 : IBW Booth & Side event in Bangalore + Meet and Greet with Bollywood IPs with Short film screening in Mumbai. (Exact date to be locked once the IBW master schedule is out. We’re targeting IBW opening weekend for maximum buzz.)
Who BharatBox & The Sandbox, in partnership with The Sandbox Global, IBW partners, Bollywood IP partners (Shemaroo, Hungama, Mythoverse, Mukta Arts,NH Studios others TBA)

Council recommendation

TBC

Events Details

Event 1: Indian Blockchain Week Booth + IP Showcase

Location: Bangalore

Audience: Web3 builders, investors, media, IP partners

Structure:

  • Booth presence featuring Bollywood XPs (3 exists so far and we will have 2 more to launch during the December week)
  • On-stage Bollywood LAND Sale reveal with Sebastien keynote
  • Creator onboarding demos
  • Live game trials for attendees

Event 2: Side Event (LAND Sale event)

Location: Bangalore

Audience: Gaming guilds, Web3 creators, partners (STAN, OG Club, Nazara-connected startups), IPs, VCs

Structure:

  • AI Short Film Premiere with Bollywood IPs

  • Landsale launch

  • Walkthrough of upcoming IP integrations

  • Brand + UGC creator showcase

  • Drinks, conversations, live XP previews

Event 3: Meet & Greet

Location: Mumbai

Audience: Bollywood IP owners, studios, digital creators, press

Structure:

  • VIP dinner and showcase (30 people, selected among potential IPs & existing IP partners)

  • AI-generated short films based on IPs (fully voxel-based)

  • Meet & greet with studios like Shemaroo, NH Studioz, Mukta Arts

  • Special guest appearance by Sonal Chauhan

Bollywood Ips

IP Followers (Insta)
NH studioz 546K
Subhash Ghai 223k
Mehtaverse Jay Mehta 158k
Char Shahib - Baweja studios -
Sonal Chauhan 8m
Mukta Arts -
Malaika Arora 19m
Elnaaz Norouzi 3m

Combined Reach: 24.7M+ followers across partners

Top Amplifiers:

  1. NH Studioz
  2. Shemaroo
  3. Sonal Chauhan
  4. Subhash Ghai Mukta Arts

NOTE :
Combined partner reach exceeds 24M culturally engaged followers - enabling unprecedented mainstream visibility for Sandbox in India’s entertainment ecosystem. Sonal Chauhan’s participation alone guarantees 10M+ organic impressions.

Goals & Objectives for Event

Why is this event relevant?

An event like this will prove no other platform is positioned like The Sandbox to do this in India. We already have the ecosystem, tools, and cultural traction.

This event cements The Sandbox as the player for entertainment-driven Web3 in India, something that will open major doors with IP owners and studios. Also our Screening strategy will help Sandbox and current IPs a way to further create new form of content. For example: Hosting an AI short film Jams just like Our Game Jams

Stakeholders involved:

  • BharatBox,
  • The Sandbox,
  • IBW Organizers,
  • Bollywood IP partners,
  • Influencers & media partners

Success Metrics for Event

  • Event registrations & IRL attendance
  • Social media engagement & PR reach
  • Land sale conversions
  • IP / studio inbound leads
  • New creator onboarding
  • Community sentiment

Benefit to The Sandbox Ecosystem

With a young, digitally native population and strong cultural IP to tap into, India is shaping up to be one of the most important creative engines in the open metaverse.

For Bollywood IP owners & studios, it proves that The Sandbox is the best metaverse partner for Indian entertainment IPs. No other platform is offering Bollywood IPs this level of monetization, cultural legitimacy, and users.

For the Web3 community & IBW audience, this will be a case study in how to drive cultural adoption of Web3. Instead of financial speculation, it sets the tone for how entertainment and Web3 can scale in India, and positions The Sandbox as a leader in that.

The Sandbox India (BharatBox) ecosystem continues to grow:

  • Total Users: ~500,000
  • Active Players: Over 76,000
  • Game Maker Creators: Over 70,000 (highest in the world).

This highlights a consistently active and engaged creator and player base within the Indian ecosystem.

Key Highlights from AS5

  • Participants from India exceeded projections by 25%
  • Cumulatively, Indian users and creators have surpassed major regions including Indonesia, Vietnam, and the US, across numerous growth and retention KPIs.
  • India contributed over 25,500 user sign-ups across Asia
  • Total unique players was more than 13,000
  • Guild-driven engagement and GAs incentivized maximum retention.
  • Nearly 93% of users were new to the ecosystem.

Budget requested

Total cost: USD 31,700

Item Description Cost (USD)
Booth and Speakers (event 1) Indian Blockchain Week $10,000
Venue 1 (event 2) Side event + Catering $3500
Venue 2 (event 3) Mumbai meet and greet $12,000
Bounty & Swags Bounty for AI artist who will win it will be SAND + content will be Voxel + Swags $1200 (600 USD for event 2 and 600 USD for event 3)
Branding + logistics On-ground + content $2000 (1000 USD for event 2 and 1000 USD for event 3)
Marketing Paid + influencers $3000 (1000 USD for event 1 , 1000 USD for event 2 and 1000 USD for event 3)

Implementation Plan

Milestones (per event) Deliverables Expected completion date Unlock Payment
#1 SIP Approval Confirm Bollywood IP partner list & Book venue and booth From August 6th 50%
#2 Kick off & Pre Launch 5 KOLs post about the event tagging @TheSandboxDAO 1st Nov 50%
#3 Events activation Live streaming by The Metaverse Street Journal 1st-4th Dec
#4 Post Activation Report Report on number of participations, Successful landsale, social/media coverage 15th Dec -

Sandbox Team Attending

  • Sebastien Borget
  • Karan
  • PB, Palak, Danish, Hari, Maitri

Voting Options

  • Yes, No, Abstain
  • Voting period: 14 Days
10 Likes
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Hi! Bharat team! Big fan :slight_smile:

Seems pretty straightforward. So there’s a conference called IBW, a side event, and a land sale.

Only have a couple questions.

  1. What was the thought behind unlocking payments before the conference event? MS #2 only requires 5 posts and you’ll have unlocked 100% of the payment.
  2. How does the land sale work when combined with the conference?
2 Likes
3

Hello SandFam & TSB DAO Participants,

We will be Livestreaming the event(s) and also trying to make this a Phygital (Physical + Digital- IRL in person + Live streamed online Event) interactive for virtual attendees too.

Happy to answer any questions regarding the same if anyone has.

5 Likes
4

You can read more about it here:

https://metaversestreetjournal.com/2025/07/10/sip34-bollybox-event/

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Hi @Lanzer

Please find the answers to your questions below.

  1. Payment needs to be unlocked before the event since we need to pay for the venue, location and also booth at India Blockchain Week

  2. The Landsale is the launch of the Public LandSale - BollyBox neighborhood for Bollywood IPs and partners

5 Likes
6

This is so very exciting! Awesome SIP @BharatBox! We are looking forward to this!

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Hi @BharatBox Team! :waving_hand:

The SIP looks awesome but i have few questions,

    1. Will we get a post-event report for the DAO/community?
    1. Will there be live streaming of the AI short film premiere?
    1. Which Bollywood IPs are confirmed so far? (Optional).
    1. How will the IP integrations be showcased during the events? Do you have any previous pics, videos?
    1. How will the AI short film help attract new IP partners?

Thanks.

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8

Is the land sale part of this SIP?

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9

Hi @Anandjoice

Please find the answer to your questions below.

  1. Yes, there will be post mortem for the event that we can share with sandbox community

  2. We are in discussions for this with the creators, depending on the final allocation, we will be able to onboard and help creators but the idea is to livestream 1-2 originals by our creators, yes.

  3. While most of the partners are contractually signed, a few of them are in the process of signing the agreement and we expect to finish this before we launch the event.

  4. Yes, you can find the pictures and videos of our previous events here - Bharatbox

  5. Theme of the short films will revolve around the IP universe which will help the IP get a fresh take on their famous characters and stories.

3 Likes
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Hi @Lanzer

As per the SIP, the Landsale launch event is part of the SIP which is mentioned as the event 2. You can see a few pictures and videos from our first land sale here - Bharatbox

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Hi @BharatBox & team,

Thank you for preparing this proposal.

The SIP-34 proposal for BollyBox is well-structured, with a reasonable $31,700 budget that supports its ambitious goals. The events could solidify The Sandbox’s position in India’s entertainment and Web3 landscape, leveraging Bollywood’s cultural power and an engaged user base.

I only have one question:

What is The Sandbox’s long-term strategy for leveraging the momentum generated by the BollyBox launch campaign to ensure sustainable growth and continued engagement in the Indian market?

2 Likes
12

Alright, Hope this will be a great success. Thankyou.

2 Likes
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I fully support the expansion into the Indian market. I’m confident it will lead to great outcomes. Looking forward to the success ahead. :flexed_biceps:

4 Likes
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This is amazing @BharatBox! We are looking forward to this!

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While I see the need of TSB to expand to Indian market, I tend to be tired about those SIPs funding communication campaigns from TSB and partners. We have been funding sufficient event accross the globe for TSB, I do not think using the time of the community if TSB should go to this or that conference is a wise use of our time. If TSB thinks those are relevant just pay for it.
On top I have to say that seeing another landsale coming after the 2 last ones that were total failures is not my cup of tea at all as lan owner. Land price is at the lowest floor ever, staking has been stopped, landsales are failure and we ar even selling now lands below the 1011 sand historical price via GBM auction.
On the other side ideas of estate support sales pushed by the community; land renting or APIs are heavily challenged.

For me this will be a clear no.

PS: And why not proposing lansale shared revenue with the DAO? We are also asking other studios to propose a revenue share.

3 Likes
16

Hi @hishmad

That’s a great question. Thanks for asking!
So with BollyBox, we aim to set the stage for creator-and-fandom economy. The idea is to bring Bollywood IPs, studios, and fans together to co-create inside The Sandbox.

We kicked things off with BharatVerse about two years ago. It was our first Land Sale and it focused on showcasing India’s cultural diversity. That was a big success, thanks to the amazing Sandbox community.

Now, with BollyBox we are expanding and taking it a step further, tapping into Bollywood’s massive fanbase and rich IP legacy to build a long-term, entertainment-first Web3 ecosystem.

After launch, we’ll roll out new partnerships, followed by new XPs, avatar drops, and creator programs, all designed to make Bollywood content interactive and playable. We’re also in active discussions to bring major Indian media houses, OTT platforms, and consumer brands with upcoming seasonal campaigns, IRL meetups, and co-branded drops for The Sandbox community. Our goal is to make these IPs a part of daily fan life in the metaverse and make BollyBox the first to do India-centric IP experiences.

Additionally to give you some context about the Indian market, at the moment India is ranked 3rd in terms of total registered users and ranked first in number of individual creators. BharatBox team was able to increase the users by more than 200% since the launch 2 years ago.

5 Likes
17

Hi @KCL

Thank you so much — we truly value your honest and thoughtful feedback.

We understand the fatigue around LAND sales and promotional campaigns. Your concerns are valid — and they’re exactly why we’re approaching BollyBox differently.

SIP-34 isn’t just another promo. It’s a strategic initiative to activate a powerful cultural vertical — Bollywood — with the goal of bringing in fresh users, creators, and builders from millions of people that already follows this industry.

Through previous BharatBox activations, we’ve already introduced tens of thousands Indian creators and players to The Sandbox.

This landsale is focused on onboarding regional IPs, launching culturally relevant content, and building playable Bollywood experiences with Avatar collection — all designed to attract new users and drive real LAND utility.

We’re also exploring DAO-aligned revenue models and would be happy to co-develop these further in collaboration with the community and global leadership.

Thanks again for your input — we hope your support in shaping a more inclusive, bright future for The Sandbox.

4 Likes
18

Looking awesome! I believe this will bring valuable outcomes, you have my vote! Looking forward to the success of this SIP. :fire:

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19

My ‘yes’ vote on this proposal is driven by the promising vision for BollyBox, especially its strategic approach to capturing India’s significant user and creator market through Bollywood partnerships and engaging experiences.

4 Likes
20

I agree with some who are tired of SIP communications, but I admit I don’t really understand how anyone can refuse 30k for visibility in India.
Initiatives have been pushed for a significantly higher cost/ less new comers.
I support this one.
Let’s see what Sandfam think about.

8 Likes