1. Project Overview
This initiative is designed as a “zero-to-hero” onboarding course for newcomers to gaming in The Sandbox especially those curious about the platform but unsure where to start. With each new Alpha Season, The Sandbox delivers incredible experiences, but many gamers still miss out due to lack of awareness, exposure, or clear onboarding pathways. As other blockchain ecosystems continue to grow in visibility, there’s a real need to help players discover the unique value The Sandbox offers.
We aim to close that gap with bi-weekly game highlights and short-form educational videos on TikTok that break down everything from how to play featured games to how to create your own assets or experiences. This content will reduce onboarding friction, spark curiosity, and show users how to go from “just heard about Sandbox” to “active player or creator” in under a month.
All content will be cross-posted to YouTube, X, and TikTok to meet users where they already spend time. Each month, we’ll also publish a blog post summarizing key games, tutorials, events, and community highlights giving users a recap of what’s happened and what’s next.
This funnel-style approach bite-sized, consistent, and community-centered, will make discovering and engaging with The Sandbox feel fun, easy, and worth returning to every Alpha Season.
2. Problem Identification
While The Sandbox is a frontrunner in virtual world creation and tooling, a large portion of potential users especially casual players and independent creators face a steep learning curve. They often lack curated, lightweight educational content or community touchpoints to help them confidently enter the ecosystem.
This friction leads to lower retention and missed opportunities for deeper engagement. Our community has voiced the need for better onboarding experiences, clearer guides, and gamified participation that make learning about The Sandbox feel less overwhelming and more rewarding.
3. Solution Approach
We will deliver a three-part onboarding and engagement funnel:
Educational Content:
- Short Step-by-step tutorials on sandbox games (per alpha season new ones)
- or Weekly highlight videos and short-form walkthroughs
- or Platform navigation and tips for creators/players
Community Engagement:
- Monthly game nights with Interactive bounties and giveaways
Multi-Platform Distribution:
- Consistent presence on X (formerly Twitter), YouTube, TikTok, and Telegram
- Designed for maximum reach across casual and creator audiences
- Bite-sized, mobile-friendly formats optimized for each channel
This approach turns onboarding into an accessible, ongoing journey rather than a one-time push supporting new and existing users as they explore the ecosystem.
4. Impact Measurement
To evaluate the effectiveness of this project, we will track:
- Engagement metrics: Views, likes, shares, and comments across X, YouTube, and TikTok
- Community interactionParticipation during AMAs and game nights
- Audience growth: Telegram group activity and follower growth
- Survey feedback: Participant responses post-event to assess onboarding impact
5. Technical Implementation & Timeline
Milestone 1 – Launch Preparation
- Finalize content calendar and visual assets for contents
- Channels set up with content structure (X/YouTube/TikTok/Telegram)
- % of Grant Request: 35%
- Completion Proof: Published content plan, setup screenshots, early teasers
Milestone 2 – Content Rollout Begins(Month 1)
- Deliver first batch of short-form game content + 1 community game night with prize pool
- Begin publishing monthly blog recap posted on medium
- % of Grant Request: 70%
- Completion Proof: Links to content, analytics, attendance screenshots
Milestone 3 –Month 2
- Deliver first batch of short-form game content + 1 community game night with prize pool
- % of Grant Request: 100%
- Completion Proof: Giveaway results, video proof, community testimonials
6. Team Qualifications
Shelley Mae – A seasoned content strategist and host within the Web3 gaming space. Shelley has led educational and community-centric initiatives across Polkadot, Avalanche, and other gaming ecosystems. Her work combines storytelling with utility—offering newcomers a smooth and engaging path into web3 games. Her content spans POV playtest series, explainer videos, and community threads with an emphasis on user-first design.
Socials: https://www.youtube.com/shelleymae
TikTok - Make Your Day
https://x.com/shelleymaeph
TG Group: Telegram: View @inanutshellcryptos
Blog: Shelley Mae – Medium
The project will also include:
- A Community Manager to coordinate events and moderate community channels
- A Social Media Manager to schedule and cross-post content
- A Video Editor to produce Shorts and tutorials
7. Budget Allocation & Sustainability
Total Request: $3,000 USD (2 months)
Category | Details | Amount (USD) |
---|---|---|
Educational Content Creation and Development | Production of 8 short-form tutorials or game highlight videos (under 60 seconds each) focused on Alpha Season content or platform navigation tips. Each video will be cross-posted to X, YouTube, and TikTok for maximum reach. | $2,500 |
Community Engagement | Includes interactive bounties or giveaways for game night designed to foster participation and build a deeper sense of community. | $500 |